The new ERBID Brixham in Images Photo Competition is a fantastic opportunity for both amateur and professional photographers to showcase the beauty, charm, and character of Brixham through their own lens.
This is a brilliant way to engage your visitors and encourage them to explore Brixham in a fresh, creative way – with the added incentive of a £500 cash prize!
Why get involved? By promoting the competition to your guests, you’re giving them a chance to connect more deeply with Brixham, share their experiences, and become part of something that celebrates everything the town has to offer. It’s also a great opportunity for your business to attract social media engagement, and help showcase Brixham to a wider audience.
How you can help:
Display the attached A4 poster in a prominent place for guests to see
Share the competition on your website, social media channels, or in guest newsletters
Encourage your visitors to get involved and capture their favourite views of Brixham
Our CEO Carolyn sums it up perfectly: “This competition is a great opportunity for people to capture what makes Brixham unique – from its harbour and marina to its welcoming community and stunning coastline. We’re excited to see images that reflect the town’s true spirit.”
This initiative is part of our wider Marketing Recovery campaign, supported by funding from South West Water.
Let’s show off Brixham at its best – through the eyes of your guests!
Following the cryptosporidium outbreak in 2024, a pot of £250,000 has been made available by South West Water for a Legacy Project within the town. Along with the town council we are deciding how best to spend this money.
We have a number of important criteria to consider:
It should be a project, or projects, which benefit as many residents and visitors to the town as possible.
There is a relatively short timescale to complete this project(s) which rules out certain slower proposals.
There needs to be a clear plan for funding any ongoing maintenance or operational costs.
It must complement the Brixham town centre and fish market improvement projects already being undertaken, and being planned for the next five years, by Torbay Council.
Over the last six months we’ve heard various proposals from within the business community, residents, town councillors, not-for-profit organisations. There is still time to propose a suitable project, please get in touch with us if you have a fantastic idea.
During summer 2025 we will draw up a shortlist with rough costings and aim to make a decision on which project(s) to deliver by early autumn.
Monday 26th May saw the launch of the latest phase of the ERBID’s major new escape your everyday destination marketing campaign.
This multi-channel advertising campaign is aimed specifically at couples aged 50+, mid – mid/high affluence, and living in Bristol, Cardiff and South Wales – with the digital aspect of the campaign also targeting the South West.
It is fun and engaging and speaks directly to the audience. Following the same theme as the families campaign, the concept plays on the juxtaposition between people’s ‘everyday’ lives and their holiday in the English Riviera, showing the wealth of things to do and see in the area.
The campaign comprises:
TV advertising via Sky AdSmart and ITVX. There are 3 TV adverts: you can watch them here:
Paid for digital advertising on Meta, Google, and Trip Advisor – display and video
Organic social media
PR
The campaign is running throughout the year.
This new marketing campaign is being part-funded by South West Water following lost bookings across Devon as a result of the Cryptosporidium outbreak in Brixham last May.
Toolkit for local businesses
There are various creative assets available for you to use in your own marketing until the end of 2026, including videos and photography. This option is open to all levy payers and indeed to ALL businesses based in Brixham, no matter whether you are a tourism business or not.
To obtain the creative assets, you must first sign a licence agreement, agreeing to the terms of use of the imagery and videos. You can only use the assets until the end of 2026 due to the licencing arrangements with the actors, voice-over and soundtrack. Please email alison@englishrivierabid.co.uk to request the assets. She will send a licence agreement. Once she has received the signed agreement, you will receive the assets via a secure download link.
Videos There are three 30-second adverts and one longer video. These have been uploaded to the English Riviera YouTube channel and you can embed the link on to your own website. If you would like to use them for social media you will need the original files which are included in the assets.
Photos There is a selection of photography that was taken on the days when the TV advert was shot. You are welcome to use these in any of your marketing until the end of 2026.
Social Media Escape your everyday and trade in your daily routine for coastal strolls, delicious local cuisine, unforgettable adventures, and incredible sunsets.
The English Riviera in Devon is calling your name. From the charming towns of Brixham, Paignton, and Torquay to the stunning beaches and vibrant local culture, it’s the perfect destination for couples seeking to create memories that will last a lifetime!
Digital There is a dedicated landing page on the English Riviera website which will enable us to track the success of the advertising campaign – www.englishriviera.co.uk/escape
Hashtags The ERBID encourages all of us to use the hashtags #englishriviera and #escapeyoureveryday in any of your social media posts. Encourage your customers to do the same if they are posting their holiday photos and videos on their on social media sites.
To receive images and video files for the Couples Campaign, please email alison@englishrivierabid.co.uk to request the Creative Assets Licensing Agreement form.
COMING SOON! The ERBID will also have furthermarketing resources focused on Brixham – a collection of copyright-free images and a brand-new video, ready for you to use in your own promotions.
Monday 17th February saw the launch of a major new destination marketing campaign aimed at attracting families to holiday in the English Riviera.
Following the appointment of Exeter-based marketing agency, Chalk & Ward, The ERBID Company has developed a multi-channel advertising campaign – ‘escape your everyday’.
The campaign is aimed specifically at low to medium-income families with young children who are looking for fun, and living in the Midlands, specifically Birmingham, Wolverhampton, and Coventry.
Chalk & Ward’s thinking behind the campaign is that these families do not go on multiple holidays, so their holiday needs to be special. They have created a campaign that is fun and engaging and speaks directly to the audience. The concept plays on the juxtaposition between people’s everyday lives and their holiday in the English Riviera. Whilst also showing the wealth of things to do and see in the area, it also highlights the stark difference by relating everyday chores and the monotony of everyday life with the fun and excitement of an English Riviera holiday.
The campaign will comprise:
TV advertising (live and on demand) on Sky AdSmart, ITVx and various other digital channels via ‘connected TV’
Digital out of home (video and static ads) in the central Birmingham area in shopping malls, transit hubs and bus shelters
Paid for digital advertising on Meta, Google, and Trip Advisor – display and video
Organic social media
Influencer marketing
PR
The campaign will run from Monday 17th February until the end of June with the digital out of home running from 17th – 24th February and 14th – 21st April.
There are various creative elements to the campaign:
3 x 30 seconds adverts – using digital TV we can deliver different versions of the advert, so we can really promote all there is to do and see in the area
A longer video
Digital adverts of varying lengths – both display and video – for use online or on digital out of home sites
Those of us located in the English Riviera are not the target audience (which is the Midlands), so we shouldn’t see the campaign on our own TVs or media channels. But you won’t miss out as you can view the adverts below:
The ERBID Company is currently working on a marketing tool kit for all BID Levy Payers which will allow you to use the creative assets of the campaign in your own marketing. Please do look out for an email soon which will give you all the details of how you can obtain these assets.
This new Marketing Recovery campaign is being part-funded by South West Water following lost bookings across Devon as a result of the cryptosporidium outbreak in Brixham last May.
A £1.2m fund to help boost tourism and repair “reputational damage” after a cryptosporidium outbreak in south Devon has been described as “desperately important”.Of the £1.2m pledged by SWW, about £250,000 is also due to be spent on a legacy project in Brixham, which is being spearheaded by Brixham Chamber of Commerce.
South West Water (SWW) has pledged the money as part of a Destination Marketing Recovery Fund following the water parasite outbreak in May that saw about 100 confirmed cases of the diarrhoea-type illness in and around Brixham.
Business leaders said the incident caused 3,500 pieces of negative coverage across the world, as well as tens of millions of pounds worth of lost bookings.
“The headlines were appalling,” said Chris Hart, chairman of the English Riviera BID Company.
He said: “We were able to demonstrate to SWW that there were around 3,500 pieces of negative coverage about Brixham and the wider Devon area, not just here but across the world.
“Our research showed that around £34m of bookings were lost at the time of the outbreak, with an estimate £6m in future bookings also lost.”
Much of the money would be spent on a national TV advertising campaign, with one advert already in production, he said.
He added: “The aim now is to use the funding to repair the reputational damage that has been caused, and to present Brixham and the English Riviera in a really positive light, showing off the great area this is.”
Business in the area said they were confident the latest funding would help address the situation.
“It’s going to open up channels of marketing we currently can’t afford, such as television advertising,” said Alex Foley, who runs the Guardhouse Café at Berry Head.
“It will allow us to reach many more potential customers and show how great the area is.”
“This is desperately important,” said Linda Lowe, who owns Brookside Guesthouse in Brixham.
She said: “The only way we can get our reputation back in the public eye is to get the marketing out quickly… a massive advertising campaign showing just how beautiful it is here.”
South West Water said: “It’s important to us that we do what we can to support local businesses and the community in Brixham.”
It added: “The fund will help promote tourism in Brixham and the surrounding area in partnership with the English Riviera BID.”
