In 2022 the ERBID Company invested £442,224 (including committed spend for 2023 National Advertising) in a wide programme of local, regional and national promotional activity.
As a result, over 1 million people visited the official English Riviera consumer website and the English Riviera branding was seen 38 million times.
Visitor Survey 2022
This report presents the findings of The English Riviera Visitor Survey 2022 from an online survey conducted amongst the ERBID’s consumer email database during October and November 2022. The survey achieved a sample of 1,177 respondents (aged 16+ years), 1,133 of whom had visited the resort and 605 who had done so during 2022. The survey was undertaken by The South West Research Company Ltd. on behalf of The English Riviera BID Company (ERBID). The main focus of the research was to capture data from visitors to the resort during 2022, a more ‘normal’ year for tourism again after the restrictions and lockdowns of 2020 and 2021 due to the Covid-19 pandemic.