The current ERBID runs until the end of 2026. Next year, levy-paying businesses will vote on a potential third term (ERBID3). Levy payers should now have received the ERBID3 Consultation Document by post and email, outlining our ERBID2 achievements and future...
Tourism
ERBID Brixham in Images Photo Competition
The new ERBID Brixham in Images Photo Competition is a fantastic opportunity for both amateur and professional photographers to showcase the beauty, charm, and character of Brixham through their own lens.
ERBID advertising and marketing toolkit
Monday 26th May saw the launch of the latest phase of the ERBID’s major new escape your everyday destination marketing campaign. This multi-channel advertising campaign is aimed specifically at couples aged 50+, mid – mid/high affluence, and...
Visitor growth showing through again
On May 14, the ERBID held its annual industry update, bringing together tourism partners to share insights and outline strategic plans. In his opening remarks, ERBID chair Chris Hart addressed the fallout from the cryptosporidium outbreak in Brixham last year.
New Brixham Guide for 2025
Tourism plays a vital part in the economy of Brixham and the Chamber believes it has role to play in supporting businesses within this sector by encouraging staying and day visitors and helping to promote events and attractions that increase footfall so that the town...
NEW ERBID Marketing Campaign Launches
Monday 17th February saw the launch of a major new destination marketing campaign aimed at attracting families to holiday in the English Riviera. Following the appointment of Exeter-based marketing agency, Chalk & Ward, The ERBID Company has developed a...
SWW Awards £1.2 Million Marketing Recovery Fund to Support Tourism Industry
In a significant step to support the recovery of the tourism industry across Devon, on October 30, 2024, South West Water pledged a £1.2 million Destination Marketing Recovery Fund over the next three years, to be managed by the English Riviera BID Company. This fund...
Local Visitor Economy Partnership (LVEP) for Devon
Visit England has today announced that Devon and Partners have achieved a new Local Visitor Economy Partnership (LVEP) accreditation for the county.The status will support a collaboration of local authorities and organisations to promote and manage the growth of...
English Riviera Attractions Showcase
The English Riviera Attractions Partnership is a consortium of outstanding visitor attractions located across the Bay. At ERAP, we work together to not only enhance the success of our attractions but to promote the English Riviera as a whole, cementing our position as...
Stepping out with the ERBID
Here's your chance to put a spring in your step with a special Torbay event. The new English Riviera Spring Walking Festival will take place from April 22 to 29. Building on the success of last year’s autumn event, the festival features more than 20 fun and...
ERBID Marketing and Visitor Survey Reports
In 2022 the ERBID Company invested £442,224 (including committed spend for 2023 National Advertising) in a wide programme of local, regional and national promotional activity. As a result, over 1 million people visited the official English Riviera consumer...
New Destination Management Plan
A new plan to make Torbay the UK’s premier visitor destination and help boost the local economy has now been adopted by Torbay Council. The Destination Management Plan sets out the interventions that can help propel the English Riviera forward, building on the...










