The battle is on to save one of Brixham’s most well-known chain stores which is facing closure after 25 years in the town.

Brixham Chamber of Commerce is calling on the Arcadia Group to reconsider its decision to close the joint Dorothy Perkins and Burton clothing store. The outlet in Fore Street is due to close on January 11 when its lease expires.

Keith Williams, vice-chairman of Brixham Chamber of Commerce, who also runs a store in Fore Street, said: “It’s devastating news for the eight staff there and for local residents.

“The store has been in Brixham for 25 years and has been well supported by locals and holidaymakers during that time.

“Dorothy Perkins is an important store in the town and is one of the few chain stores. It gives people a reason to come to Brixham and its closure is going to have an effect on trade in the town. The Chamber of Commerce is concerned the Arcadia Group may have been unaware of the exciting new town centre development beginning next spring when the decision was made.”

“Given the prime location the shop enjoys, the new multimillion pound makeover would leave Arcadia well placed and offers a very lucrative future for the store and its shareholders.

“We hope Arcadia will revisit the decision.”